By Wendy McMillan,
What’s not to love about Broomfield? Strong schools, scenic open space, caring community, and convenient access to both Denver and the mountains. What’s more, Broomfield is home to a whole host of unique treasures – hidden, and not so hidden, gems. Jewelfire Diamonds qualifies as both. Throughout time and across cultures, gemstones and jewelry carry great meaning. Overtly, they sparkle and adorn.
They convey style, invite admiration and respect. More significantly, they hold great sentimental value. Whether offered as a promise, a symbol of devotion, or passed down lovingly through generations, each piece of jewelry has something unique to say. When jewelry shopping, “playful and personal” may not be the predominant expectation when it comes to service. But at Jewelfire Diamonds, that’s exactly what you can look forward to, alongside all the expert knowledge, upstanding professionalism, and sophistication you’d hope for.
The family-owned store provides diamonds, gemstones, gold and silver at affordable, competitive pricing, and further takes great pride in custom jewelry making. Jewelfire Diamonds owners Mike Beilman and Grant Speed founded their business on a family-centered ethos that mirrors the values of the Broomfield community. Since starting in Westminster, the business has been steadily growing, inspiring customer loyalty through superior service and expertise. In fact, many of Jewelfire’s very first families continue to make regular visits – only this time, the customers are the next generation. What makes Jewelfire Diamonds stand out from competitors?
The tightknit sales team has decades of diamond and jewelry design, for one thing. The combined years of knowledge results in exceptional skill needed when purchasing or creating jewelry. What’s more, there is a true commitment to establishing genuine relationships and providing a special personal touch that goes above and beyond traditional retail. Most jewelry stores typically sell only inventory out of their cases. Jewelfire has a vast selection to choose from; additionally, they will take in and work on jewelry other stores refer. Jewelfire’s skilled craftsman can work on all types of jewelry. “We love making custom jewelry for our customers,” says Sales Manager Khristy Silvas-Nash. “Many of our customers have inherited diamonds and gold and want to create something a little more relevant for themselves. Our jewelers provide one-on-one design service with our customers, taking care and time when doing so.”
The attentive service at Jewelfire is not lost on its customers. Customers regularly offer enthusiastic reviews sharing how refreshingly enjoyable their experiences are, how wide and beautiful the selection, and how helpful the feedback and expert guidance is. “Our customers always come first,” Nash says. Alongside growth, careful attention goes into prioritizing staff wellbeing, and maintaining the core family focus. Staff are encouraged to enjoy their personal family time, for instance. With this in mind, Jewelfire hours are not those of a typical mall store.
By opening Monday through Friday, 10 a.m. to 6 p.m., and 10 a.m. to 3 p.m. on Saturdays, everyone has opportunity to rest and spend time with their families on Sundays, year-round. “We believe life should be lived and celebrated to the fullest,” Nash says. Find out what Jewelfire Diamonds can do for you! Stop by, grab a cup of coffee, and get to know the team. “Like” Jewelfire Diamonds on Facebook and be in the running for a $250 shopping spree! Jewelfire Diamonds, 6343 W. 120th Ave., #107, Broomfield, 303.712.8000, jewelfirediamonds.com.